5 reasons for not attending FileMaker DevCon

July 18, 2011

Post image for 5 reasons for not attending FileMaker DevCon

To attend or not to attend? That’s the question I am asking myself every year since 2002 when I attended my first FileMaker DevCon. I have attended 8 DevCons so far, and skipped one. I have identified the following 5 possible reasons for not attending:

  1. Attending DevCon costs a lot of money
  2. Traveling to DevCon costs a lot of money
  3. Staying at DevCon’s location costs a lot of money
  4. Going to DevCon takes a lot of time when I cannot do my regular work
  5. The sessions and the people are going to be the same as last year

OK, you can argue with any one of these reasons, more or less successfully…

But hey, dude, you’re not really here reading this article to find reasons to not attend DevCon, are you?

I think you’re here because you have found my subject silly and want to argue with me. Or you’re still hesitant to register, carefully counting the pennies in your pocket, and looking for reasons to attend. In either case, you are really looking for my…

Reasons for actually attending FileMaker DevCon

Am I right? Then get comfy in your chair—for you’re gonna be spending 15 minutes in it—and watch the following video. Then let me know if you agree or disagree with me…


So, what do you think? Please let me know by posting a comment below.

And hopefully we’ll see each other at DevCon!

{ 17 comments… read them below or add one }

Ibrahim Bittar July 19, 2011 at 9:29 am

Sometimes the sessions are really silly. Even the most novice developers are expecting deeper level sessions and I’ve found myself hearing things I already know.

However, devcon is a great place to rub shoulders with fellow developers, put faces over email addresses andsometimes, if you’re lucky, bring some business back home.


HOnza July 20, 2011 at 3:08 pm

I have learned over the years that ralying on luck is not the best marketing strategy. ;-)

Since my third DevCon I attend about one half of a session in average per year, and still keep learning a lot at every DevCon….

Steven Barer July 19, 2011 at 10:22 am

very compelling and well thought out

your quiet enthusiasm is infectious


HOnza July 20, 2011 at 3:10 pm

:-) Thanks. I have always been extremely enthusiastic about Apple and FileMaker.

Really? July 19, 2011 at 11:03 am


This is what is known as linkbait and is completely useless.

Happy driving,
Anonymous Coward


HOnza July 20, 2011 at 3:13 pm

What specifically is a linkbait here? I am sorry you were not more specific and not even left a valid link to yourself. I am even unsure if this comment is real and not a result of a clever spambot.

I stand for every word I have written here or said in the embedded movie.

Audrey Akhavan July 19, 2011 at 12:17 pm

Hey there, Mr. HOnza!

Thanks for sharing your thoughts on attending DevCon. For me, DevCon is full of exciting opportunities: seeing old friends and making new ones, networking, enjoying great food (less chicken, thanks) and drinks (reference Mr. David’s developers’ drinks to sleep ratio), learning about all things FileMaker (and some that are *not* about FileMaker) and–most of all–having fun with others who share my enthusiam!

As always, I look forward to seeing *you* there!

Audrey ❦


HOnza July 20, 2011 at 3:16 pm

Apple user groups and the FileMaker developers community are the only groups I have been able to be part of where I felt like a family member. It’s impossible to not be enthusiastic in such a great group of people.
I am looking forward to seeing you all!

Brent Hedden July 20, 2011 at 7:58 am

As with most in-house developers, Devcon is paid solely by my company, so I personally don’t have to justify the costs.

I’ve always wondered if Devcon is worth it for exhibitors. I’ve seen the same vendors there for several years in a row (you included), so the ROI must be worth it.


HOnza July 20, 2011 at 3:22 pm

It depends on many factors. If you rely on luck you’re on a wrong path. It’s also much easier to get a good ROI for US company than for an overseas company as the total costs for an overseas exhibitor are at least twice as high.

Josh Ormond July 21, 2011 at 12:42 pm

Great commentary HOnza. People have their opinions and like to voice them…but it is nice to see someone trying to give others insight into something they can’t get experience with any other way, except attending DevCon personally.

Wish I could make it this year. Maybe next year!


Tom Fitch July 21, 2011 at 1:30 pm

Of course not every session is going to appeal to every developer. You can always jump into the session next door, or get some private time with the exhibitors, or bounce ideas off another attendee over drinks. Not to mention the eye-opening keynote session, the opportunity to pump info directly out of senior FileMaker engineers, and the chance to network with colleagues from all over the world. I’ve never met anyone who regretted attending DevCon.


Jeff Duck July 22, 2011 at 8:54 am

I agree on the cost issue. I have a family of four and if I’m going to a resort, I’ll take them with me. When you add up the air fare, hotel, meals and DevCon (and enjoy yourself – which is part of the plan) it runs over $5000 then about double that to cover lost revenue. Networking and vacations are important but I can learn what I need to know through other FileMaker channels, and I prefer to vacation in different places.

I may be a bit different than most because I need to spend more time in a vertical market and less in the FM market. I don’t need to know FMP inside-and-out. Attendance every few years or so seems fine.


HOnza July 22, 2011 at 3:17 pm

Jeff, you have hit the point I accidentally omitted from the movie! Thanks. I wanted to suggest skipping one or two DevCons as the best way to cut the cost without losing the value of attending regularly.

HOnza July 22, 2011 at 3:22 pm

Thanks everyone for all your comments. I think the most important thing I have learned from DevCon is that when I attend it again I will sense new things even if it is 100% equal to the last one.
Just like watching The Sixth Sense movie second time ;-)


best teenage acne treatment April 7, 2012 at 2:12 am

I have to agree with you. The costs are way to expensive and its like a repetition of the first one. But, I love meeting new friends there. I still had a wonderful experience.

Carolyn R. Threatt


HOnza April 15, 2012 at 2:25 pm

Thanks for your comment, Carolyn, and I look forward to meeting you in Miami Beach this July ;-)

Leave a Comment